Join David Booth for an in-depth discussion in this video Optimizing textual page elements, part of SEO Foundations.
- [Instructor] The main goal of a search engine…is to guide people to content that is relevant…to the keyword or phrase that they search for.…We can fine tune the relevance of a page…for a certain topic through the process…of on page optimization.…The Explore California website has a page focused…on backpacking tours in California.…And let's imagine that through our keyword research…we decided that we wanted to optimize this page…for the phrase backpacking tours in California.…Let's walk through how we might optimize…the different elements on this page…for that particular search term.…
The first element we're going to optimize is the URL.…The URL is the location of the page we're looking at…and you can find it up in the address bar.…You can think of it almost like a file on your computer,…and much like the path to any file on your computer,…we can follow some simple guidelines that allow us…to create a good URL that can be found…and understood quickly.…The URL length should be as concise as reasonably possible.…
Author
David Booth
Released
10/29/2018- Define search engine optimization.
- Explore the fundamentals of reading search engine results pages.
- Examine the essentials of understanding keyword attributes.
- Break down the steps for optimizing the non-text components of a webpage.
- Recognize how search engines index context.
- Explore an overview of long-term content planning strategies and how they can help keep content on your site fresh.
- Define your website’s audience, topics, angle, and style when mapping out your long-term content.
- Identify the steps to take when building internal links within your website.
- Recognize how to analyze links in order to measure SEO effectiveness.
- Break down the necessary components for understanding local SEO.
Skill Level Beginner
Duration
Views
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Introduction
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1. Overview of SEO
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Setting SEO expectations3m 15s
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2. Keywords: The Foundation of SEO
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How to research keywords4m 25s
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Ongoing keyword evaluation2m 56s
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3. Content Optimization: How Search Engines and People View Web Pages
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Optimizing site structure4m 16s
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4. Content Optimization: Technical SEO
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Leveraging microformats3m 36s
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Using Google Search Console7m 17s
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Using Bing Webmaster Tools3m 34s
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5. Long-Term Content Planning
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Getting ideas for content4m 18s
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6. Link-Building Strategies
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Building internal links2m 19s
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Building external links4m 28s
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7. Measuring SEO Effectiveness
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Analyzing keywords3m 10s
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Analyzing links4m 29s
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8. SEO for Ecommerce
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Producing ecommerce content2m 41s
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9. Leveraging Local SEO
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Understanding local SEO3m 9s
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Using Google My Business4m 12s
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Managing citations2m 34s
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Getting reviews3m 43s
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Optimizing for local2m 58s
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10. Mobile SEO
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Understanding mobile SEO2m 33s
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Configuring mobile SEO4m 45s
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Optimizing for mobile3m 23s
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Developing mobile content3m 14s
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Conclusion
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Video: Optimizing textual page elements