Optimizing for personalized search

- Understanding the process of personalized search,…requires understanding search intent…and the role of search engines.…Remember, the goal of a search engine…is to provide the best results to a specific person…at just the right time and in the right place…and to do that, there is personalization that's being done.…Two different people doing the same search…may see different results.…So how does this personalization impact your SEO strategy?…Well first, you have to understand…that there are many factors…that influence personalized search results.…

Search engines take into account things…like the device you are using,…the location the device is connecting from,…and even your previous search history.…Let's take a look at how location influences…the search results that you might get.…Search engines can use location information…from an IP address, GPS, or other signals…to understand where you physically are.…So a search for 'pizza place' done…from New York will give some very different results…than that same search done in Seattle.…