From the course: Google Universal Analytics Essential Training (2020)

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Next steps - Google Analytics Tutorial

From the course: Google Universal Analytics Essential Training (2020)

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- [Instructor] We've just scratched the surface into a world of digital analytics in this essentials course, but I hope you not only have a solid foundation to work from but a desire to learn more and continue to delve in to this fascinating aspect of digital marketing. I would highly recommend you take a look at the Advanced Google Analytics course, which dives in to some of the areas that we didn't cover in this course. And if you want to understand how all of your marketing is affecting your conversions, not just your website, my introduction to attribution and mix modeling is really a course about helping you understand the performance of all of your marketing on and off your site. Finally, if you want to put your knowledge to the test, Google offers a Google Analytics Individual Qualification exam for those who'd like to demonstrate that proficiency. This course is not designed to teach to that test per se, but you'll have a major leg up on your studies now that you've watched…

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