Join Matt Bailey for an in-depth discussion in this video Next steps, part of Learning Web Analytics.
- [Instructor] So I've given you a number of ways…that you can dive in and start learning…applicable information about your website.…Here are some next steps.…When analyzing your website,…follow a problem-solving process.…And that is, when you're asking questions…you're defining a problem.…Gather the data that you need.…Find the reports that will contribute information you need.…Start simple, and find the obvious, and tell a story.…Many times, people attempt to do their analytics…with a big problem in mind.…
Break it down into smaller problems.…Find the small problems first.…Many times, enter the small problems…that will contribute the greatest amount…of reward when they're fixed.…Look through your visitors' eyes.…Think about your website in terms of…what your visitor needs, and what they see,…and what devices they're using that may affect that.…Don't just look at the numbers,…look at your website as well through the visitors' pathway.…
- Implementing tracking code
- Customizing business goals
- Measuring bounce rates
- Tracking acquisition
- Measuring the performance of your landing pages and content
- Understanding the three Cs of analytics: Context, contrast, and comparison
- Tracking your audience by device
- Taking action
Skill Level Beginner
1. Where Do the Numbers Come From?
2. Beyond the Dashboards
3. Start with Primary Analytics Concepts
Navigating to bounce rate3m 34s
4. A Few Reports to Get You Started
Next steps1m 3s
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.