This video includes the conclusion and next steps.
- [Instructor] As you can see,…keeping up with actionable data in any business…is great for decision making.…When you explore more options in Google Analytics,…be sure to keep evaluating your list of KBIs.…I would like to encourage you to learn even more…about marketing analytics through the various learning paths…available here on the platform.…Digital ecosystems, like Google, release frequent updates,…so try to stay up to date.…And finally, stay in touch.…You can find me on LinkedIn.…
I'd love to hear how you're making progress with analytics.…
Learn how to step up your marketing analytics game with this course on setting and measuring KPIs from marketing expert Adriaan Brits. He shows how to import existing dashboards and create brand-new ones to measure your KPIs and keep track of relevant data. Learn how to enhance dashboards with goals and event tracking, review historic or recent trends, and find more data you need. Then get tips and tricks for reading Google Analytics reports and measuring specific KPIs related to content marketing, brand awareness, or even customer loyalty.
Skill Level Intermediate
Q: This course was updated on 12/22/2017. What changed?
A: The following topics were updated: setting up KPIs with Google Analytics and measuring KPIs with Google Analytics. In addition, a new video was added that covers ecommerce KPI tracking.