Join Corey Koberg for an in-depth discussion in this video Next steps, part of Advanced Google Analytics.
- [Voiceover] Congratulations.…By now, you have the skills and knowledge…to not only configure Google Analytics,…but to do some deep segmentation and analysis,…as well as bring in your own custom data.…But there's still a lot left to explore in this area.…I highly recommend the Google Tag Manager course,…as this free tool makes installing Google Analytics…and other marketing tags much more efficient and reliable.…If you're starting to realize you need a bit more horsepower…than this free version offers,…you may want to check out…the Google Analytics Premium course…that covers the upgraded version of this tool.…Lastly, we plan to add some short courses…around specific Google Analytics topics.…
So, feel free to ping me on Twitter…or via the feedback if you have anything you'd like…to see us cover.…Thanks for watching.…
Learn how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. Corey shows how to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. He also covers debugging and troubleshooting techniques that allow you to fix Google Analytics issues from under the hood, and he reviews the major segmentation and analysis pitfalls to avoid.
Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see those tutorials for more information.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Setting up a Google Analytics account for multiple users
- Working with the WordPress CMS plugin
- Using custom and advanced filters
- Debugging and troubleshooting Google Analytics
- Using the advanced Tag Assistant
- Setting up advanced segments: custom, user, and sequenced
- Avoiding segmentation pitfalls
- Generating better reports and insights from Google Analytics
- Importing custom data