Members will learn how to incorporate any available data in Google Analytics into an easy-to-use custom-made dashboard that can be used for future measurement and be shared with all stakeholders in the business.
- [Instructor] In this lesson we're going to imagine…that I know which KPIs a company would like to monitor,…and we preferred to create one dashboard that will contain…all of that information.…This is a realistic scenario.…It can happen if the finance team suggests specific KPIs,…or you already created a list of KPIs.…Let's see how this is done in Google Analytics.…So once we sign into Google Analytics just make sure…that we're under the Reporting tab,…and then go down to Dashboards, expand that,…and scroll down to where it says Add New Dashboard.…
Now we're going to give our dashboard a name.…I'm going to call this the Mixed KPI dashboard.…And we click on Create Dashboard.…Now we can add various widgets to the dashboard.…I can decide to use each widget for a different KPI,…or use various widgets to reveal more about the same KPI.…Be sure to use an accurate title that will tell us…what to expect from the dashboard.…So if the first metric we'd like to track is new users,…I will specify it as such in the title.…
Learn how to step up your marketing analytics game with this course on setting and measuring KPIs from marketing expert Adriaan Brits. He shows how to import existing dashboards and create brand-new ones to measure your KPIs and keep track of relevant data. Learn how to enhance dashboards with goals and event tracking, review historic or recent trends, and find more data you need. Then get tips and tricks for reading Google Analytics reports and measuring specific KPIs related to content marketing, brand awareness, or even customer loyalty.
Skill Level Intermediate
Q: This course was updated on 12/22/2017. What changed?
A: The following topics were updated: setting up KPIs with Google Analytics and measuring KPIs with Google Analytics. In addition, a new video was added that covers ecommerce KPI tracking.