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Multichannel funnels

Multichannel funnels: Advanced Google Analytics 2017
Multichannel funnels: Advanced Google Analytics 2017

In this video, Adriaan Brits covers how to move beyond simple last click attribution to understand where conversions really came from. He discusses multichannel funnels, conversion paths, top conversion paths, time lags, and path lengths.

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Skill Level Advanced
2h 12m
Duration
70,911
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