Skip navigation

On September 14th, 2017, we published revised versions of our Privacy Policy, Terms of Service and Website Use Policy and published a Cookie Policy. Your continued use of Lynda.com means you agree to these revised documents, so please take a few minutes to read and understand them.

More about KPIs and Google Analytics

More about KPIs and Google Analytics: Marketing Analytics: Setting and Measuring KPIs
More about KPIs and Google Analytics: Marketing Analytics: Setting and Measuring KPIs

This introduces KPIs that can be used in Analytics and distinguishes between what is called “actionable” and “vanity” metrics. This will enable the member to select appropriate KPIs for measuring.

Resume Transcript Auto-Scroll
Skill Level Intermediate
34m 54s
Duration
42,952
Views
Show More Show Less
Skills covered in this course
Analytics Marketing Google Analytics

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now