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More about KPIs and Google Analytics

More about KPIs and Google Analytics: Marketing Analytics: Setting and Measuring KPIs
More about KPIs and Google Analytics: Marketing Analytics: Setting and Measuring KPIs

This introduces KPIs that can be used in Analytics and distinguishes between what is called “actionable” and “vanity” metrics. This will enable the member to select appropriate KPIs for measuring.

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Skill Level Intermediate
42m 5s
Duration
88,314
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Q: This course was updated on 12/22/2017. What changed?

A: The following topics were updated: setting up KPIs with Google Analytics and measuring KPIs with Google Analytics. In addition, a new video was added that covers ecommerce KPI tracking.

Skills covered in this course
Analytics Marketing Google Analytics

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