From the course: Google Universal Analytics Essential Training (2020)
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Mobile - Google Analytics Tutorial
From the course: Google Universal Analytics Essential Training (2020)
Mobile
- [Instructor] Analyzing mobile traffic to your site is one of the most important things a modern marketer can do. You can of course apply mobile segments, as we saw earlier. And remember that's up here in the top in the segmentation. But Google Analytics also provides these two mobile specific reports that help us analyze just mobile traffic. If we come on down here to the mobile reports, click on Mobile Overview. This report is all overviews. It's gonna allow us to quickly isolate the different types of traffic by device, and we're gonna be able to evaluate that traffic against total sessions, bounce rate, revenue generated, and so on. Now if we use the Plot Rows functionality to check these boxes here, and click Plot Rows, we can even see how each type of those stacks up against the desktop and the overall users. In this graph up here, we see the total number of users stacked by desktop and mobile users. It's interesting to see how the number of mobile users is pretty stable…
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