- [Instructor] Now that we've learned…how to track our goals,…let's look at how to measure the value…of people meeting those goals.…This is what leads us to conversions.…Conversions are goal completions.…What makes a conversion is that it is trackable…and it provides value to your business.…Here is the important factor.…If you don't have conversions and you don't have goals…or goal measurement in your analytics,…you're then tracking page views and visits as a goal.…
And unfortunately, page views and visits…are key performance indicators.…They're not goal completions.…And so they may mislead you…as to the success of your website.…When you're tracking goals and goal values,…you're now tracking the things that make you money.…And so the key is asking, what is the value?…For e-commerce, it's easy.…We're going to track how much we sell…and what the value of it is.…But we can also track subscribers,…people that fill out forms, business leads.…
We need to then ask,…what is the value of each of these objectives?…You see, we're measuring by revenue.…
- Implementing tracking code
- Customizing business goals
- Measuring bounce rates
- Tracking acquisition
- Measuring the performance of your landing pages and content
- Understanding the three Cs of analytics: Context, contrast, and comparison
- Tracking your audience by device
- Taking action
Skill Level Beginner
1. Where Do the Numbers Come From?
2. Beyond the Dashboards
3. Start with Primary Analytics Concepts
Navigating to bounce rate3m 34s
4. A Few Reports to Get You Started
Next steps1m 3s
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