Measuring customer loyalty as a KPI is easy with Google Analytics. Learn how to access various views about visitor loyalty in a meaningful way.
- [Instructor] Now we're going to look at a KPI…called Visitor Loyalty.…This is really an indicator of how engaging your content is…when you provide information as a service, or for retailers,…how loyal their clients are.…You'd like to produce this report…simply by going over to the Behavior tab.…You'll find this under Audience when you scroll…down to Behavior,…and you will click on New Versus Returning.…Here you'll see how frequently your visitors would return.…
However you may with to understand…a lot more about this API,…in which case segments will offer some information.…If we started a new form of advertising and we want to know…if it is a good fit…one of the indicators would be visitor loyalty.…Let's view this as a segment.…We go to Segment and we click on Add.…Now I'm going to find that particular form of advertising.…
In my particular case,…I'm going to measure my Google traffic.…This is going to be Google traffic here.…So, the source should contain Google.…I would scroll down and I can click on Apply.…Now we can simply mouse over specific dates…
Learn how to step up your marketing analytics game with this course on setting and measuring KPIs from marketing expert Adriaan Brits. He shows how to import existing dashboards and create brand-new ones to measure your KPIs and keep track of relevant data. Learn how to enhance dashboards with goals and event tracking, review historic or recent trends, and find more data you need. Then get tips and tricks for reading Google Analytics reports and measuring specific KPIs related to content marketing, brand awareness, or even customer loyalty.
Skill Level Intermediate
Q: This course was updated on 12/22/2017. What changed?
A: The following topics were updated: setting up KPIs with Google Analytics and measuring KPIs with Google Analytics. In addition, a new video was added that covers ecommerce KPI tracking.