Join David Booth for an in-depth discussion in this video Measuring content performance, part of SEO Foundations.
- [Instructor] Measuring the performance of your content…is essential to determining the success of your SEO efforts…and to helping guide your content strategy.…By looking at how your content performs,…you'll be able to understand what your visitors want…and provide more of it to them in the future.…When you evaluate your content's performance,…it's important to ask these questions:…What pieces of content are our visitors looking at?…What's our most popular content?…Are our visitors engaged with our content?…Are they sharing our content with others?…And is our content generating quality business results?…If you haven't already,…you can install a web analytics tool like Adobe Analytics…or Google Analytics to collect the data you'll need…to help you get the answers to these questions.…
If you're not familiar with these tools,…be sure to check out those courses on LinkedIn Learning…where you can learn more about the reports and features…that we're about to discuss.…For this course we're going to use Google Analytics…
Author
David Booth
Released
10/29/2018- Define search engine optimization.
- Explore the fundamentals of reading search engine results pages.
- Examine the essentials of understanding keyword attributes.
- Break down the steps for optimizing the non-text components of a webpage.
- Recognize how search engines index context.
- Explore an overview of long-term content planning strategies and how they can help keep content on your site fresh.
- Define your website’s audience, topics, angle, and style when mapping out your long-term content.
- Identify the steps to take when building internal links within your website.
- Recognize how to analyze links in order to measure SEO effectiveness.
- Break down the necessary components for understanding local SEO.
Skill Level Beginner
Duration
Views
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Introduction
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1. Overview of SEO
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Setting SEO expectations3m 15s
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2. Keywords: The Foundation of SEO
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How to research keywords4m 25s
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Ongoing keyword evaluation2m 56s
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3. Content Optimization: How Search Engines and People View Web Pages
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Optimizing site structure4m 16s
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4. Content Optimization: Technical SEO
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Leveraging microformats3m 36s
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Using Google Search Console7m 17s
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Using Bing Webmaster Tools3m 34s
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5. Long-Term Content Planning
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Getting ideas for content4m 18s
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6. Link-Building Strategies
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Building internal links2m 19s
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Building external links4m 28s
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7. Measuring SEO Effectiveness
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Analyzing keywords3m 10s
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Analyzing links4m 29s
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8. SEO for Ecommerce
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Producing ecommerce content2m 41s
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9. Leveraging Local SEO
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Understanding local SEO3m 9s
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Using Google My Business4m 12s
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Managing citations2m 34s
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Getting reviews3m 43s
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Optimizing for local2m 58s
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10. Mobile SEO
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Understanding mobile SEO2m 33s
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Configuring mobile SEO4m 45s
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Optimizing for mobile3m 23s
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Developing mobile content3m 14s
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Conclusion
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Video: Measuring content performance