Learn how to measure a common KPI used in content marketing, called bounce rates for landing pages.
- [Instructor] When you perform KPI tracking…for your content marketing efforts,…you've got many things to think about,…but a good place to start would always be…your bounce rate for specific landing pages.…It's useful to measure the effectiveness…of the content marketing, and personally,…I like this metric because it often confirms…where organic traffic has low bounce rate,…but advertising traffic has a higher bounce rate,…that it's fair to assume that the content is doing great,…but we need to change our style of advertising…to make it more relevant or to select a better channel.…
So let's look at how to produce this sort of report.…When you're in Analytics,…just scroll to the left and expand the Behavior tab,…and then under Site Content,…you expand that and select Landing Pages.…Now at this point in time, if you scroll down,…you'll see this column for bounce rate,…and you can click on it once, and if you do that,…it will first show you the pages…that's producing the highest bounce rate.…If you do it again, it will do the inverse of that,…
Learn how to step up your marketing analytics game with this course on setting and measuring KPIs from marketing expert Adriaan Brits. He shows how to import existing dashboards and create brand-new ones to measure your KPIs and keep track of relevant data. Learn how to enhance dashboards with goals and event tracking, review historic or recent trends, and find more data you need. Then get tips and tricks for reading Google Analytics reports and measuring specific KPIs related to content marketing, brand awareness, or even customer loyalty.
Skill Level Intermediate
Q: This course was updated on 12/22/2017. What changed?
A: The following topics were updated: setting up KPIs with Google Analytics and measuring KPIs with Google Analytics. In addition, a new video was added that covers ecommerce KPI tracking.