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Measuring a brand-related KPI

Measuring a brand-related KPI: Marketing Analytics: Setting and Measuring KPIs
Measuring a brand-related KPI: Marketing Analytics: Setting and Measuring KPIs

Learn how to set up and measure a brand-related KPI, called direct visits, which will show changes in brand perception along with other indicators.

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Skill Level Intermediate
34m 54s
Duration
13,416
Views
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Skills covered in this course
Analytics Marketing Google Analytics

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