Measuring SEO performance

- One of the biggest challenges…that you might find is in figuring out…whether your SEO campaigns are succeeding or not.…SEO measurement not only involves the analysis…of basic metrics like traffic resulting from organic…search engines, but it also requires a holistic approach…to measuring business outcomes…and making adjustments based on data.…If you've never paid attention to measuring SEO before,…there are some basic things you'll need…to have checked off your list.…Before you can do anything, you have to make sure…that you have an analytic solution installed.…

Something like Google Analytics, Adobe Analytics,…or a handful of other options will do the job.…You'll want to invest some time…and resources into making sure…that your web analytics tracking is implemented…and configured properly, and recording data accurately.…And this means that you'll probably need…to go beyond just slapping some base Java script…on your pages.…At a minimum, you'll need to configure…your analytic solution to track goals…and business outcomes, but the sky is the limit on…