Marketing Analytics: Setting and Measuring KPIs
With Michael Taylor
Liked by 3,158 users
Duration: 33m
Skill level: Beginner
Released: 4/20/2020
Course details
Want to make more data-driven decisions? Learn how to set and track key performance indicators (KPIs) using Google Analytics. In this in-depth course, instructor Michael Taylor details how to set up your KPIs, as well as ensure that you're using the right KPIs for your business. Michael goes over how to import dashboards to measure your KPIs and keep track of relevant data. He explains how to implement event tracking, familiarize yourself with the different stages of the marketing funnel, and map your own business's funnel. Plus, he shows how to use indicator metrics as KPIs when you don't have enough data; relate what you can measure back to actions you can take to achieve your goals; and determine which KPIs to track for six common business models.
Skills you’ll gain
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Certificate of Completion
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Meet the instructor
Learner reviews
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Abiola Ajayi
Abiola Ajayi
MSc Digital Marketing student | Marketing Analyst | Data-Driven Insights | Digital Strategy
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Khaleel Awan
Khaleel Awan
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Osolake Yetunde Habibat
Osolake Yetunde Habibat
Admin and Procurement at Krystal 12 Limited.
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone