Join Brad Batesole for an in-depth discussion in this video Load demo data into Google Analytics, part of Google Analytics Essential Training (2017).
- [Instructor] Google provides a demo account…for Google Analytics, which makes it easier…to learn the interface and interact with various reports.…This demo data is actually real data…that comes from the Google Merchandise Store,…which is an active E-commerce site…that sells Google-branded merchandise.…Now the quickest way to find access…to this demo account…is to simply do a Google search…for Google Analytics demo account.…Some of the first listings will be a link…to this analytics help article…which I'm on right now.…Now, when you scroll down the article,…you'll find a section labeled Access the demo account…and you'll select the link labeled ACCESS DEMO ACCOUNT.…
This is going to link the demo account…to your Google Analytics account…and you want to be logged in to the account…where you want this data to show up.…From here, you can access this information…just like you would on any other report.…I'll switch over to my analytics dashboard…so I can show you what this looks like.…Once you've connected the data,…
Author
Brad Batesole
Released
4/28/2017In this course, Brad Batesole explains how to get set up in Google Analytics and glean insights from each of the reports. He covers the out-of-the-box functionality—from account creation to reporting fundamentals—and explains how to interpret your results, create and track goals, and use options like dimensions and segments for deeper insights. Each tutorial is practical and succinct, touching on the features you'll use most in your day-to-day analytics workflow.
- Setting up an account
- Installing tracking tags
- Understanding reports
- Using the data table
- Using annotations
- Utilizing segmentation for deeper analysis
- Viewing shared content and referrals with social reports
- Tracking engagement with behavior reports
- Using Site Content reports
- Reviewing site speed
- Adding custom campaign tracking
Skill Level Beginner
Duration
Views
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Introduction
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Welcome51s
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What is Google Analytics?3m 15s
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Key definitions6m 14s
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1. Get Started
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An overview of accounts3m 5s
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Create your account4m 27s
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Install your tracking tag1m 52s
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Create views2m 57s
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Add filters to views7m 26s
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2. Core Concepts
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Explore the interface2m 43s
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Understanding reports2m 52s
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Metrics and dimensions6m 9s
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A look at sources3m 27s
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3. Additional Interface Features
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Interact with graphs2m 53s
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Use the data table6m 12s
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4. Using Reports
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What is segmentation?6m 33s
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Set up basic filters5m 3s
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Set up OR vs. AND filters2m 44s
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5. Audience reports
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What are audience reports?5m 52s
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6. Acquisition reports
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7. Social Reports
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Social reports overview4m 50s
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Network referrals2m 12s
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8. Behavior Reports
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Behavior reports at a glance5m 15s
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Use Site Content reports4m 45s
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Review site speed5m 57s
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9. Track Events
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Review event reports1m 56s
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10. Conversion Reports
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Configure goals9m 29s
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Explore goal reports4m 29s
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11. Additional Features
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Real-time data2m 40s
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Add custom campaign tracking5m 35s
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Conclusion
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Next steps1m 1s
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Video: Load demo data into Google Analytics