Marketing Analytics: Setting and Measuring KPIs
With Michael Taylor
Liked by 3,105 users
Duration: 33m
Skill level: Beginner
Released: 4/20/2020
Course details
Want to make more data-driven decisions? Learn how to set and track key performance indicators (KPIs) using Google Analytics. In this in-depth course, instructor Michael Taylor details how to set up your KPIs, as well as ensure that you're using the right KPIs for your business. Michael goes over how to import dashboards to measure your KPIs and keep track of relevant data. He explains how to implement event tracking, familiarize yourself with the different stages of the marketing funnel, and map your own business's funnel. Plus, he shows how to use indicator metrics as KPIs when you don't have enough data; relate what you can measure back to actions you can take to achieve your goals; and determine which KPIs to track for six common business models.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
-
Showcase on your LinkedIn profile under “Licenses and Certificate” section
-
Download or print out as PDF to share with others
-
Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
-
Pedro Pena
Pedro Pena
Market Development Lead at Campbell Soup Company
-
Joey Panganiban
Joey Panganiban
Spreadsheet Professional | Frontend Developer
-
Jan Prokop
Jan Prokop
Je dobré myslet, přesto vědět je lepší. Nejlepší je umět se ptát.
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone