Leveraging microformats

- Search engines do a good job of identifying…what overall content of a web page is about.…But you may have parts of a web page…that contain very specific types of content,…like product reviews, embedded video, or even a food recipe.…Search engines can stand to benefit…from a little help in understanding…the semantic focus of these bits of content…and fortunately, we can give them some assistance.…One universal code format that will help us…to do this is the schema.org defined microdata.…

Microdata gives us a special syntax to use…to help search engines identify very specific…types of content on your pages.…It's important to note that along with schema microdata…there are other markup types in use,…including microformats like Open Graph and RDFa.…But increasingly, schema microdata…is becoming the dominant markup of choice.…Schema not only helps search engines…identify specific pieces of content,…it also allows them to identify…very specific attributes of that content.…

Here's an example of some recipe text.…We can look at this quickly…