In this live step by step example, a key findings section is created for a report, drawing on several data sources. This provides the member with different ideas specifically for digital marketing reports.
- [Instructor] If we look at the sample report file…created for the course, the key findings section…is really where we are starting to present data snippets,…which we elaborate on with some interpretations.…The first heading is descriptive…of what will be found in the graphic below it,…so we called it landing pages and keywords…related to organic traffic over a 30-day period.…Then, the actual graphic is displayed,…and then below the graphic follows the interpretation…of what it means to the business.…
We stated that…14,086…organic visitors found the company…via Google and Bing.…These visitors were spread across 702 landing pages,…which are article posts that exist on the website.…The next heading is also descriptive,…stating keywords according to Google Webmaster Tools.…Then we went ahead and we stated here that,…according to Google Webmaster Tools,…the top 10 keyword queries that visitors searched for…provided less than 500 clicks,…or actual visitors, to the company website.…
The keywords adrenaline body type diet…
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- Structuring reports
- Presenting analytics data with video recordings
- Considering different data sources
- Using hedging words
- Visualizing data within Google Analytics
- Writing a compelling executive summary
- Using Tableau to enrich reports
- Locating and using competitor industry data
- Drawing inspiration from others