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KPI selection for various business types

KPI selection for various business types: Marketing Analytics: Setting and Measuring KPIs
KPI selection for various business types: Marketing Analytics: Setting and Measuring KPIs

Each business type has unique performance metrics that should be measured. Some common KPIs are suggested in this lesson with insights on various types that are used to measure online activities.

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Skill Level Intermediate
42m 5s
Duration
92,386
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Q: This course was updated on 12/22/2017. What changed?

A: The following topics were updated: setting up KPIs with Google Analytics and measuring KPIs with Google Analytics. In addition, a new video was added that covers ecommerce KPI tracking.

Skills covered in this course
Analytics Marketing Google Analytics

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