From the course: Google Universal Analytics Essential Training (2020)
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Introduction to segmentation in Google Analytics - Google Analytics Tutorial
From the course: Google Universal Analytics Essential Training (2020)
Introduction to segmentation in Google Analytics
- [Instructor] Segmentation is the first step in True Analysis and we have tons and tons of ways to segment users in Google Analytics. We'll look at each of these in detail throughout this course, but for now, I'd like to touch on the types of segments we're going to be looking at, give you a little bit of a preview, and the key idea here is that we're gonna stop looking at all of our visitors as one big homogenous entity, and instead we're gonna dive in and compare them and group them so we can better understand them, and that we're better poised to take action and optimize our site and our business. One of the most common differentiators that comes to mind when we think of the different groups of visitors to our site is where they're from geographically. There are plenty of ways for us to break down how different users from different parts of the world interact with our site. Google Analytics allows you view audience data as a whole at the worldview as we see here, or we can drill…
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