Join Corey Koberg for an in-depth discussion in this video Introduction to filters, part of Advanced Google Analytics.
- So far, we've configured Google Analytics account…into properties and views…so that we have the proper structure in place…to receive the data.…We've also talked about two ways to install the tracking…code in the website in order to send the data to Google,…either through the Google Tag Manager,…or via dedicated CMS plugin like we saw in the WordPress…example.…Now we want to talk about how we can actually modify…the data before it populates our reports…by filtering it as it's received and processed…by Google, but before it hits the servers…and actually gets stored.…
When we talk about filters,…these are not going to be the in-line filters that we looked…at in the essentials course…that are going to temporarily hide or limit what we see…in a given report.…These are actual filters that are going to look at the data…as it streams into the account,…and then modify it permanently as it comes to rest…in the various data stores.…These filters are on the view level.…Now, if you remember we said that the data is actually…
Learn how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. Corey shows how to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. He also covers debugging and troubleshooting techniques that allow you to fix Google Analytics issues from under the hood, and he reviews the major segmentation and analysis pitfalls to avoid.
Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see those tutorials for more information.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Setting up a Google Analytics account for multiple users
- Working with the WordPress CMS plugin
- Using custom and advanced filters
- Debugging and troubleshooting Google Analytics
- Using the advanced Tag Assistant
- Setting up advanced segments: custom, user, and sequenced
- Avoiding segmentation pitfalls
- Generating better reports and insights from Google Analytics
- Importing custom data