Using dashboards in Google Analytics is one of the ways to quickly get started with KPI measurement. You build upon this method later when measuring more advanced data.
- [Instructor] With infinite possibilities on KPI selection and powerful analytic options, we can either take a deep dive into analytics to extract KPI data, or we can use basic dashboard options, some of the more commonly used KPIs. So let's ease into this first, and I'd like to show you how any beginner user monitoring a basic business can import existing dashboards from Google that'll align well with their KPIs. So in this case, there'll be very little to configure.
All you have to do is think about your KPI requirements and identify a predefined dashboard that will display corresponding data. So once you're logged into Analytics, you want to click on the Customization tab. So we expand that, and then we click on Dashboards. Now you're going to click on Create. And at this point you're going to just select Import from Gallery here. Now, you can select a category in the Gallery section.
Let's say you are looking at referral KPIs. And it will then filter all of the available dashboards accordingly. And if you see something you'd like to try out, you can select it at this point in time. I happen to know of one that we would like to try out, and it's called Content Analysis. So I'm just going to search for it here. And if I hit the search button, it will show this dashboard. And if I'd like to use it, I'm just going to click on Import now.
Now, once you've done this, it'll just ask you to confirm for which domain you would like to apply this. And I'm going to click on Create so that it can be set up. Now that it is available, we would like to just head back to the Home view again. And if you go into Customization again, you click on Dashboards, you should find your Content Analysis Dashboard. Now we need to see if we like it, if it's going to be useful. So if we open up this dashboard, we can see all of the information that relates to our content.
And if it matches the goals that we would like to measure or if it even introduces a few new ideas on goals, then it could be a good match. If it's not, you'll simply head back into Dashboards again, and you'll click on Create, repeat this process, and you would again look at the category of Referral and find something else to try out this until you're pretty happy with the information that it suggests.
Take your time and go through various dashboards and see if you can find something that will be of use to your company and its stakeholders. Ask your team members what they think of various dashboards. Ultimately, I'd like to encourage you to move beyond the basic use of analytics to a point where you can actually set up a dashboard of your own with custom goals and segments so that you can match the KPIs that you want to measure to a custom specification.
Learn how to step up your marketing analytics game with this course on setting and measuring KPIs from marketing expert Adriaan Brits. He shows how to import existing dashboards and create brand-new ones to measure your KPIs and keep track of relevant data. Learn how to enhance dashboards with goals and event tracking, review historic or recent trends, and find more data you need. Then get tips and tricks for reading Google Analytics reports and measuring specific KPIs related to content marketing, brand awareness, or even customer loyalty.
Skill Level Intermediate
Q: This course was updated on 12/22/2017. What changed?
A: The following topics were updated: setting up KPIs with Google Analytics and measuring KPIs with Google Analytics. In addition, a new video was added that covers ecommerce KPI tracking.