Using dashboards in Google Analytics is one of the ways to quickly get started with KPI measurement. This method is then used to build upon later when measuring more advanced data.
- [Instructor, voiceover] Now I'd like to show you how any beginner user monitoring a basic business can import existing dashboards from Google that align well with KPIs. In this case, there'll be very little to configure. All you have to do is think about your KPI requirements and identify a pre-defined dashboard, which will display the corresponding data. So let's see how to do this. Once we're logged into analytics, make sure that we're in the reporting tab, and now we look under dashboards, and under dashboards we click add new dashboard.
And so we give our dashboard a fictitious name, and we click on import from gallery. Now we see a list of dashboards which can be filtered by category. So, we select the category on the left that aligns best with our KPI. If we do that, it will show us relevant dashboards that we can choose from. So let's imagine we're a publisher that depends on having a wide range of referral traffic, so we select referral as our category.
I scroll down, and I select referral here. Now, in this case I'm just going to select the dashboard that says content analysis. I will click on it, and once I click on it we will see a description and a rating, and I can click on import. Now it should be connected to the website of our choice, so let's go ahead and do that, but make sure that it's the website we're working with, and then we click on create.
Within a few seconds it'll be connected, and Google should display all our website data in this dashboard that we chose. Now, let's imagine that we looked at the data, and we did not find it useful enough. We can quickly repeat the same process but just choose a different dashboard and review it, and the different dashboard may look something like this. So take your time, go through various dashboards, and see if you can find something that'll be of use to your company and its stakeholders.
Ultimately, I like to encourage you to move beyond the use of basic analytics to a point where you can set up a dashboard of your own, with custom goals and segments that will match the KPIs that you would like to measure.
Learn how to step up your marketing analytics game with this course on setting and measuring KPIs from marketing expert Adriaan Brits. He shows how to import existing dashboards and create brand-new ones to measure your KPIs and keep track of relevant data. Learn how to enhance dashboards with goals and event tracking, review historic or recent trends, and find more data you need. Then get tips and tricks for reading Google Analytics reports and measuring specific KPIs related to content marketing, brand awareness, or even customer loyalty.