Join Corey Koberg for an in-depth discussion in this video Import data using query string parameters, part of Advanced Google Analytics.
- [Voiceover] Last time, we took a look at…an extremely useful feature, importing our own…custom data and joining it with the data…that's already in Google Analytics.…And we focused on what it was, what it accomplished,…and most importantly, how to do it.…And while the simple example served that purpose,…anyone who's tried to use it in this way…may realize it has some issues…when it comes to putting this into…a production enterprise environment.…So now it's time to move into some more real-world use…cases and show how we can do this just a little bit better.…Now stepping back a bit, remember we said we would…take the two data sets, one from Google Analytics…and one from our own spreadsheets…or our internal databases and we're going to merge…them together, Google Analytics, to import this data…to be one single table.…
Now the crucial piece here is that the key is the same…in both data sets, and it actually is what binds them…together, so it has to match exactly.…Now this is a standard example that's used to explain…
Learn how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. Corey shows how to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. He also covers debugging and troubleshooting techniques that allow you to fix Google Analytics issues from under the hood, and he reviews the major segmentation and analysis pitfalls to avoid.
Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see those tutorials for more information.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Setting up a Google Analytics account for multiple users
- Working with the WordPress CMS plugin
- Using custom and advanced filters
- Debugging and troubleshooting Google Analytics
- Using the advanced Tag Assistant
- Setting up advanced segments: custom, user, and sequenced
- Avoiding segmentation pitfalls
- Generating better reports and insights from Google Analytics
- Importing custom data