Join Corey Koberg for an in-depth discussion in this video Import custom data, part of Advanced Google Analytics.
- Tracking our web and mobile data is great,…but there are many cases…where the real value is when we can…combine the data that Google collects automatically…with the data that we already have…that we collected another way,…maybe from our CRM or another internal database.…For analysis, just collecting…those two different data sources has some value,…would really make your analysis really more useful…is if you could combine it all in one place…with the data tha Google collects…so you can create reports and analysis…that are gonna include the other data as well.…So one of the longest-standing requests…for Google Analytics is how to get additional data…into the system beyond what is sent…with a tracking code into the browser, and now we can.…
For example, in the most basic case,…we want to take this exist data…that Google collects automatically,…such as the page URL…and the number of views of that page.…Obviously, the pageview metric.…And then we want to add some other information…about the pages that is not automatically collected.…
Learn how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. Corey shows how to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. He also covers debugging and troubleshooting techniques that allow you to fix Google Analytics issues from under the hood, and he reviews the major segmentation and analysis pitfalls to avoid.
Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see those tutorials for more information.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Setting up a Google Analytics account for multiple users
- Working with the WordPress CMS plugin
- Using custom and advanced filters
- Debugging and troubleshooting Google Analytics
- Using the advanced Tag Assistant
- Setting up advanced segments: custom, user, and sequenced
- Avoiding segmentation pitfalls
- Generating better reports and insights from Google Analytics
- Importing custom data