This lesson explains that third-party data can have accuracy issues and reliability issues, which illustrates the need for report writers to use hedging words. Examples of the use of hedging words are provided in a live exercise.
- [Instructor] Since analytics…and other third-party data tools are never 100% accurate,…and there are always things that remain unknown to us,…it is better that the claims and statements…we make in the report are done with caution.…An important language feature that we use in report writing…is called hedging.…It is a great way to indicate…that there is a high probability of something,…that it is reasonable to arrive at an assumption,…but that 100% accuracy is not taken for granted.…
So, can you think of any examples of how to do this?…Some typical hedge words would include…introductionary verbs such as seem, believe, indicated.…They can also be modal verbs like must, might, and may.…And, they could be modal nouns…like possibility, assumption, and probability.…In fact, let's put them to use in the report snippet…and see if it works.…A report writer who do not use hedging language…might add the following written comment:…The high-bounce rate and low-traffic level…shows that less users are interested in the content…
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- Structuring reports
- Presenting analytics data with video recordings
- Considering different data sources
- Using hedging words
- Visualizing data within Google Analytics
- Writing a compelling executive summary
- Using Tableau to enrich reports
- Locating and using competitor industry data
- Drawing inspiration from others