Join Dayna Rothman for an in-depth discussion in this video Goodbye, part of Content Marketing: Staying Relevant.
- The buying journey is constantly evolving.…Today, creating content that is personalized,…engaging, and relevant for your audience…is the key to developing lasting customer relationships.…If you'd like to know more about creating…relevant content that your audience…simply can't put down, I'd love to share with you…some great resources that really can help.…So the first thing I would check out is…The Definitive Guide to Engaging…Content Marketing from Marketo,…which gives you everything you need to know…about the process of creating great content…that is relevant and personalized.…
Another great resource is the book…Epic Content Marketing by Joe Pulizzi,…founder of the Content Marketing Institute.…This book goes through the process of…how to tell your business story through content.…And finally, be sure to check out my book,…Lead Generation for Dummies.…There's a really great section in there…about how to create a content marketing strategy…that speaks to your audience.…So stay in touch and follow me…on Twitter @dayroth.…
Watch this course to learn how to keep your content marketing efforts current. Find out how to stay on top of trends, craft personalized content, and create a lasting relationship with your customers. Content marketing expert Dayna Rothman also reveals the secrets to connecting with customers one-on-one—so they feel like you truly know them.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.