Join Corey Koberg for an in-depth discussion in this video Get started with user management, part of Advanced Google Analytics (2016).
- [Voiceover] For years, Google Analytics…only had two options for permissions.…They are pretty much the ones that you…see here in this screenshot.…You were either a user with read-only privileges,…or you were an Admin with absolute,…unlimited privileges, and really nothing in between.…Admin was actually very dangerous…and Admin could both edit the account settings…and adjust the users.…So as soon as you gave someone Admin,…they could delete every other person…in the account and lock everyone else out.…But, the only other option was a read-only viewer,…which is extremely limited and you can't…even see what the configuration of an account is,…or what views it has, what filters have…been applied, how the data sources are configured,…and so on.…
Now, you couldn't even see what views existed…unless you were granted access,…which can be really confusing because you…don't even know what you don't know.…So, what invariably happened is that…when many people would give out Admin permissions…to others, not because they wanted them to have…
Learn how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. Corey shows how to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. He also covers debugging and troubleshooting techniques that allow you to fix Google Analytics issues from under the hood, and he reviews the major segmentation and analysis pitfalls to avoid.
Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see those tutorials for more information.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Setting up a Google Analytics account for multiple users
- Working with the WordPress CMS plugin
- Using custom and advanced filters
- Debugging and troubleshooting Google Analytics
- Using the advanced Tag Assistant
- Setting up advanced segments: custom, user, and sequenced
- Avoiding segmentation pitfalls
- Generating better reports and insights from Google Analytics
- Importing custom data