Geographical data

- [Instructor] One of the most fascinating segments…to consider about our visitors is simply…where they're from when they visit your site.…I've navigated to our location report…by selecting from the geographical dropdown…here under the audience category the location option.…Here, you'll see a geographical representation…of the world and some colors applied.…Light blue, light grey, dark blue, and so on.…You'll see a scale here at the bottom of the screen…which shows that one is going to be white…all the way to dark blue indicating…the highest percentage or the highest quantity of sessions…because that's what's selected here in the upper left.…

This would change again if you selected something different,…and that's going to apply this to the map.…So this gives you some hot spots…as to where all of your traffic is coming from.…You can then select into a particular view.…I clicked into the United States, and now I can see…a map of the United States with the breakdown.…We can see that Texas is really hot, and as I hover over it,…