- [Instructor] Earlier in this chapter, we noticed…that the referrals to our site had some…pretty impressive traffic quality metrics,…and we wanted to dig a little bit further.…Fortunately, there's an entire report…devoted to looking at your referral traffic,…and you'll find it by selecting…Referrals from the All Traffic drop-down…within the Acquisition reporting category,…and I'm here on this report now.…So let's scroll down to the table view…and get a quick glance at what we're looking at.…Here on the left, we can see the source of our referral,…and if you recall, a referring site…is simply a fancy way to describe sites…that link to you, or in other words,…sites that are driving traffic to you.…
Google Analytics can detect an incoming visit…from a link, and then it records that down…as the referring site.…From then on, anything that is done during that visit,…including say a goal, or an event,…will be credited and attributed back…to that referring source.…Now, there's a problem to this and that depends on…these links being generally speaking…
Author
Brad Batesole
Released
4/28/2017In this course, Brad Batesole explains how to get set up in Google Analytics and glean insights from each of the reports. He covers the out-of-the-box functionality—from account creation to reporting fundamentals—and explains how to interpret your results, create and track goals, and use options like dimensions and segments for deeper insights. Each tutorial is practical and succinct, touching on the features you'll use most in your day-to-day analytics workflow.
- Setting up an account
- Installing tracking tags
- Understanding reports
- Using the data table
- Using annotations
- Utilizing segmentation for deeper analysis
- Viewing shared content and referrals with social reports
- Tracking engagement with behavior reports
- Using Site Content reports
- Reviewing site speed
- Adding custom campaign tracking
Skill Level Beginner
Duration
Views
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Introduction
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Welcome51s
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What is Google Analytics?3m 15s
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Key definitions6m 14s
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1. Get Started
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An overview of accounts3m 5s
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Create your account4m 27s
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Install your tracking tag1m 52s
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Create views2m 57s
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Add filters to views7m 26s
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2. Core Concepts
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Explore the interface2m 43s
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Understanding reports2m 52s
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Metrics and dimensions6m 9s
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A look at sources3m 27s
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3. Additional Interface Features
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Interact with graphs2m 53s
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Use the data table6m 12s
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4. Using Reports
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What is segmentation?6m 33s
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Set up basic filters5m 3s
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Set up OR vs. AND filters2m 44s
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5. Audience reports
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What are audience reports?5m 52s
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6. Acquisition reports
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7. Social Reports
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Social reports overview4m 50s
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Network referrals2m 12s
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8. Behavior Reports
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Behavior reports at a glance5m 15s
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Use Site Content reports4m 45s
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Review site speed5m 57s
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9. Track Events
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Review event reports1m 56s
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10. Conversion Reports
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Configure goals9m 29s
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Explore goal reports4m 29s
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11. Additional Features
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Real-time data2m 40s
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Add custom campaign tracking5m 35s
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Conclusion
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Next steps1m 1s
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Video: Explore referral traffic within the All Traffic report