Dashboards tend to display summaries. In order to access more complete datasets that reveal historic and recent KPI trends, dashboards can be expanded and viewed in many ways.
- [Instructor] One of the reasons we use dashboards…to measure KPIs…is that we often need to share and present the data…to stakeholders, who might not be familiar…with the use of Google Analytics.…So really, if they have access to analytics…then, we want to make it easy for them…to keep track of actionable data in the business.…In most cases though, the dashboard provides…only a brief overview as you can see here…and we need to zoom in on historic KPI data…to see how the business situation changed over time…and how trends are developing.…
With a good dashboard in place, we can easily…use it as a starting point for KPIs…that needs to be monitored in depth…and even show others at work how to do the same.…Let me share with you a few tips…on expanding dashboard data for KPI tracking.…So, once you choose a widget…and you click on that to expand it…you then need to make sure that you're…monitoring the right time period.…So, let's say I'm going to set it…to measure at least 12 months…because that is the volume of data that we'll require.…
Learn how to step up your marketing analytics game with this course on setting and measuring KPIs from marketing expert Adriaan Brits. He shows how to import existing dashboards and create brand-new ones to measure your KPIs and keep track of relevant data. Learn how to enhance dashboards with goals and event tracking, review historic or recent trends, and find more data you need. Then get tips and tricks for reading Google Analytics reports and measuring specific KPIs related to content marketing, brand awareness, or even customer loyalty.
Skill Level Intermediate
Q: This course was updated on 12/22/2017. What changed?
A: The following topics were updated: setting up KPIs with Google Analytics and measuring KPIs with Google Analytics. In addition, a new video was added that covers ecommerce KPI tracking.