Dashboards tend to display summaries. In order to access more complete data sets that reveal historic and recent KPI trends, dashboards can be expanded and viewed in many ways.
- [Instructor] One of the reasons we use dashboards…to measure KPIs is that we often need to share…and present the data to stakeholders that may not be…that familiar with the use of analytics.…So really, if they have access to analytics,…then we want to make it easy for them to keep track…of actionable data in the business.…Now in most cases the dashboard provides only…a brief overview and we would like to zoom in…on historic KPI there to see how the business situation…has changed over time and how trends are developing.…
With a good dashboard in place we can easily use it…as a starting point for KPIs that needs to be monitored…and even show others at work how to do the same.…So let me share with you a few steps on expanding…dashboard aid of KPI tracking.…At this point in time you can select any dashboard…that you would like to work with.…If you have done so, what you would do is to select…the date range first.…So if I want to measure the KPIs over the past 12 months,…I'm going to set the date range up as such.…
Learn how to step up your marketing analytics game with this course on setting and measuring KPIs from marketing expert Adriaan Brits. He shows how to import existing dashboards and create brand-new ones to measure your KPIs and keep track of relevant data. Learn how to enhance dashboards with goals and event tracking, review historic or recent trends, and find more data you need. Then get tips and tricks for reading Google Analytics reports and measuring specific KPIs related to content marketing, brand awareness, or even customer loyalty.
Skill Level Intermediate
Q: This course was updated on 12/22/2017. What changed?
A: The following topics were updated: setting up KPIs with Google Analytics and measuring KPIs with Google Analytics. In addition, a new video was added that covers ecommerce KPI tracking.