Measuring specific events that occur on a website or app is common in Analytics. This can be added to KPI data and monitored on a regular basis. Learn more about the events your developer can add.
- [Narrator] We learned that goal tracking is a useful way…to measure valuable KPIs.…However, event tracking can also be used…for deeper measurement.…Many developers may use event tracking…to improve user experience through A/B testing,…but the marketing and financing team…will find it just as useful for KPI measurement.…The typical things a developer can set up to be tracked…will include: clicks on links,…and it could be clicks on element types.…
Now, with clicks on links, this can be useful…if we want to measure things such as shopping cart visits,…or quote forms that are being filled in.…If we look at clicks on element types,…this is used, for example, if we want to measure,…visitors we refer to other websites when they click…on an image that we place on our own site.…We can also use this to measure visitor intent…by an event that relates to an element on our location map.…And, this will actually measure the amount of visitors…who show interest in our location.…
So, it's a pretty useful KPI because it can also predict…
Learn how to step up your marketing analytics game with this course on setting and measuring KPIs from marketing expert Adriaan Brits. He shows how to import existing dashboards and create brand-new ones to measure your KPIs and keep track of relevant data. Learn how to enhance dashboards with goals and event tracking, review historic or recent trends, and find more data you need. Then get tips and tricks for reading Google Analytics reports and measuring specific KPIs related to content marketing, brand awareness, or even customer loyalty.
Skill Level Intermediate
Q: This course was updated on 12/22/2017. What changed?
A: The following topics were updated: setting up KPIs with Google Analytics and measuring KPIs with Google Analytics. In addition, a new video was added that covers ecommerce KPI tracking.