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Event tracking for deeper measurement

Event tracking for deeper measurement: Marketing Analytics: Setting and Measuring KPIs
Event tracking for deeper measurement: Marketing Analytics: Setting and Measuring KPIs

Measuring specific events that occur on a website or app is common in Analytics. This can be added to KPI data and monitored on a regular basis. Learn more about the events your developer can add.

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Skill Level Intermediate
42m 5s
Duration
92,386
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Q: This course was updated on 12/22/2017. What changed?

A: The following topics were updated: setting up KPIs with Google Analytics and measuring KPIs with Google Analytics. In addition, a new video was added that covers ecommerce KPI tracking.

Skills covered in this course
Analytics Marketing Google Analytics

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