Join Corey Koberg for an in-depth discussion in this video Enable demographics and interest reports, part of Advanced Google Analytics (2016).
- [Voiceover] In this section,…we're gonna look at some of the newer reports…within Google Analytics that don't just report on the data…that you send to Google,…but actually merge that with some of the data…that Google knows about your users.…Because most of users are logged into Google…as they travel throughout the web,…and because DoubleClick, AdWords, AdSense,…Gmail, Android and other Google products…cover so much of the web,…Google tracks a lot more about each user…than most people realize.…They know your browsing habits, your searches,…your locations and much more.…Now, for years, Google refused to share any…of this information with Google Analytics users…for fear of privacy issues.…
They've now decided to open the door just a crack,…but there are some things you will have to do…to enable this.…First, you'll have to actually update your account…to send the data to DoubleClick,…so they can do the matching.…We'll show you how to do this in just a bit.…This will actually enable a secondary hit…to go to the DoubleClick servers to do the matching.…
Learn how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. Corey shows how to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. He also covers debugging and troubleshooting techniques that allow you to fix Google Analytics issues from under the hood, and he reviews the major segmentation and analysis pitfalls to avoid.
Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see those tutorials for more information.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Setting up a Google Analytics account for multiple users
- Working with the WordPress CMS plugin
- Using custom and advanced filters
- Debugging and troubleshooting Google Analytics
- Using the advanced Tag Assistant
- Setting up advanced segments: custom, user, and sequenced
- Avoiding segmentation pitfalls
- Generating better reports and insights from Google Analytics
- Importing custom data