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Ecommerce KPI tracking: Segmented conversion rates

Ecommerce KPI tracking: Segmented conversion rates: Marketing Analytics: Setting and Measuring KPIs
Ecommerce KPI tracking: Segmented conversion rates: Marketing Analytics: Setting and Measuring KPIs

Any ecommerce business would want to track conversion rates as a key KPI. In this video, see an example of how to view this by device and traffic type.

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Skill Level Intermediate
42m 5s
Duration
87,392
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Q: This course was updated on 12/22/2017. What changed?

A: The following topics were updated: setting up KPIs with Google Analytics and measuring KPIs with Google Analytics. In addition, a new video was added that covers ecommerce KPI tracking.

Skills covered in this course
Analytics Marketing Google Analytics

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