This lesson shows how a report writer can draw inspiration from various free resources, which includes other industry reports. This is particularly useful for those writing new reports in their industry.
- [Instructor] Drawing inspiration…from other reports and sources will give you more ideas,…especially if you're tasked with writing a report…on relatively new topics.…Most business schools give their students…a lot of exercise in drafting reports,…but perhaps you'd like to consider some more sources.…So let me share with you a couple of ideas.…For digital marketing reports,…a really good example is Marketo.com.…So, if you head over to their search area here,…and in the search area, we just enter reports.…
And now, from the top of the list here,…I'm just going to select…Marketing Research and Analyst Reports.…So here, you can see a range of beautifully crafted reports,…and since it is a part of their content marketing strategy,…the reports can be downloaded for free.…What I like most about the reports here…is that they show how different team members,…from graphic design to marketing specialist,…can all collaborate to produce something really good.…
Another really awesome source,…if you're getting started…in e-commerce and digital marketing,…
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- Structuring reports
- Presenting analytics data with video recordings
- Considering different data sources
- Using hedging words
- Visualizing data within Google Analytics
- Writing a compelling executive summary
- Using Tableau to enrich reports
- Locating and using competitor industry data
- Drawing inspiration from others