Join David Booth for an in-depth discussion in this video Determining your next steps, part of SEO Foundations.
- Hopefully by now you're feeling comfortable…with the basics of search engine optimization.…You've probably also seen the rabbit hole that is SEO.…And you may have been left wanting for more.…If that's the case you can certainly dive deeper…into any of the topics we've covered,…or learn more about topics we haven't.…While there are lots and lots of online resources…out there on SEO that can help you deepen your knowledge…and keep up with the latest information,…the blogs and forums at moz.com…are a fantastic place to start.…
We used some of the Moz tools throughout this course,…and the folks that curate and contribute…to their content are top-notch…and extremely well-regarded across the industry.…On the offline front there are no shortage…of books on the topic.…But one that stands out is The Art of SEO…Mastering Search Engine Optimization.…Not only can you learn even more from some…tried and true experts, this book will also serve…as an excellent reference to keep on your shelf.…Wherever you go from here, I hope you've gained…
Author
David Booth
Released
10/29/2018- Define search engine optimization.
- Explore the fundamentals of reading search engine results pages.
- Examine the essentials of understanding keyword attributes.
- Break down the steps for optimizing the non-text components of a webpage.
- Recognize how search engines index context.
- Explore an overview of long-term content planning strategies and how they can help keep content on your site fresh.
- Define your website’s audience, topics, angle, and style when mapping out your long-term content.
- Identify the steps to take when building internal links within your website.
- Recognize how to analyze links in order to measure SEO effectiveness.
- Break down the necessary components for understanding local SEO.
Skill Level Beginner
Duration
Views
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Introduction
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1. Overview of SEO
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Setting SEO expectations3m 15s
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2. Keywords: The Foundation of SEO
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How to research keywords4m 25s
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Ongoing keyword evaluation2m 56s
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3. Content Optimization: How Search Engines and People View Web Pages
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Optimizing site structure4m 16s
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4. Content Optimization: Technical SEO
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Leveraging microformats3m 36s
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Using Google Search Console7m 17s
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Using Bing Webmaster Tools3m 34s
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5. Long-Term Content Planning
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Getting ideas for content4m 18s
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6. Link-Building Strategies
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Building internal links2m 19s
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Building external links4m 28s
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7. Measuring SEO Effectiveness
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Analyzing keywords3m 10s
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Analyzing links4m 29s
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8. SEO for Ecommerce
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Producing ecommerce content2m 41s
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9. Leveraging Local SEO
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Understanding local SEO3m 9s
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Using Google My Business4m 12s
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Managing citations2m 34s
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Getting reviews3m 43s
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Optimizing for local2m 58s
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10. Mobile SEO
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Understanding mobile SEO2m 33s
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Configuring mobile SEO4m 45s
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Optimizing for mobile3m 23s
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Developing mobile content3m 14s
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Conclusion
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Video: Determining your next steps