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Demographic segmentation for engagement testing

Demographic segmentation for engagement testing: Marketing Analytics: Segmentation and Testing
Demographic segmentation for engagement testing: Marketing Analytics: Segmentation and Testing

Using the example of an online retailer, this lesson shows how demographic segmentation can be used to plan future advertising or content development.

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Skill Level Advanced
53m 4s
Duration
2,757
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Skills covered in this course
Analytics Marketing Google Analytics

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