Here members will learn more about data sources that can be useful, with reference to internal company data as well as external data for competitors.
- Reports that rely on digital marketing data…can draw on internal data about our company…or external data about our competitors and the industry.…Let's start with internal data sources.…Analytics is one of the most important sources,…whether you use Microsoft Analytics, Google Analytics…or IBM, this can provide a wide range of data…about trends and events for your company website…and your apps.…Vendor-Specific Advertising Analytics is also useful…when we evaluate our digital media buying.…
Companies typically have dashboard access in…LinkedIn advertising, Bing ads and Google AdWords.…A wide range of advertising metrics can be gathered here…and the finance team usually loves it when these…are included in reports.…Company spreadsheets can be produced by any department…or even exported from our Analytics platform.…When the spreadsheet data is visualized with Tableux…we can present visualized data within the report.…CRM Data that we extract from Microsoft Dynamics…or any other solution is also good.…
If you have a CRM setup that provides some social media…
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- Structuring reports
- Presenting analytics data with video recordings
- Considering different data sources
- Using hedging words
- Visualizing data within Google Analytics
- Writing a compelling executive summary
- Using Tableau to enrich reports
- Locating and using competitor industry data
- Drawing inspiration from others