Join Corey Koberg for an in-depth discussion in this video Custom dimensions: Personalize data, part of Advanced Google Analytics (2016).
- [Voiceover] Google has plenty of data that it collects,…categorizes, and reports back to us…with really, very little effort on our part.…For example, one of those built-in dimensions is country.…We don't have to tell Google this information,…they use their own geo detection capabilities…and they'll automatically populate this info for us.…Similarly, they use their double click data to pull in…gender as we've seen in some of the previous videos.…These are things that are about the person themselves.…There can also things about the session,…for example the campaign medium.…Now maybe it pulls this information…out of the career string parameter…or maybe just detects it on its own…but it's how this session started,…where this person came from.…
Similarly on the keyword.…There's also things about the individual page or the hit.…The page title gets from the HTML…similar to the page URL it pulls out of the browser.…These are all things that we don't have to tell Google.…It knows how to handle this information,…it knows which reports to put it in,…
Learn how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. Corey shows how to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. He also covers debugging and troubleshooting techniques that allow you to fix Google Analytics issues from under the hood, and he reviews the major segmentation and analysis pitfalls to avoid.
Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see those tutorials for more information.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Setting up a Google Analytics account for multiple users
- Working with the WordPress CMS plugin
- Using custom and advanced filters
- Debugging and troubleshooting Google Analytics
- Using the advanced Tag Assistant
- Setting up advanced segments: custom, user, and sequenced
- Avoiding segmentation pitfalls
- Generating better reports and insights from Google Analytics
- Importing custom data