When the same visitor moves between various company sites or partner applications, Analytics usually measures them as a new visitor each time. Learn how to use cross-domain tracking or site linking to measure it as a single visitor across sites.
With Cross-Domain Tracking,…we set up Google Analytics…to see the sessions on two related websites…as one single session.…This is called Site Linking.…In other words,…if a user visits our information block called Site A,…and then through checkout goes to another site…where our shopping cart is located called Site B,…we want to view this…as one user on Analytics…and not as two separate users.…
To enable cross-domain tracking,…we need to modify the behavior of Google Analytics,…but firstly let's try to understand…the standard behavior.…Usually, Google measures all of our users' behavior…on one domain as a single user.…And this includes actions such as…visiting sub-domains and different pages,…but when these users visit another domain or unique url,…they're again treated as a separate user…and it is not measured as the same unit.…
There might be cases where we want to modify…the standard behavior of Google Analytics.…So that we've got cross-domain tracking…because if a user then goes from our online store…to a third party shopping cart,…
Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see that course for more information.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Measuring the performance of search engines over time through segmentation
- Doing more with analytics
- Understanding user intent
- Setting up site search
- Using content grouping
- Building customized team reports
- Setting up operational dashboards
- Fault reporting with segmentation
- Conversion rate analysis
- Creating a custom attribution model