Join Dayna Rothman for an in-depth discussion in this video Creating personalized content and experiences, part of Content Marketing: Staying Relevant.
- So now that you're thinking…about creating relevant content based on…demographics, firmographics, and behavior,…it's time to actually create that personalized content…and those experiences.…So in order to do that, first you need to identify…a person's relevant attributes.…So that's intent, purchase behavior, profile,…all of those those demographic, firmographic, and behavior…attributes that we spoke of earlier.…And then number two is to customize…that person's online experience by presenting the most…relevant content and visuals.…So number one is really the "what" and number two…is the "how."…So using a personalization software…and ad-targeting, you can actually create…a very customized user experience on your own website…and throughout the web.…
It's really amazing what marketing technology…can do today.…So what are the different things that you can…think about personalizing?…You can create personalized content,…as we spoke about earlier.…Using these tools, you can create personalized images…based on the different attributes that we discussed.…
Watch this course to learn how to keep your content marketing efforts current. Find out how to stay on top of trends, craft personalized content, and create a lasting relationship with your customers. Content marketing expert Dayna Rothman also reveals the secrets to connecting with customers one-on-one—so they feel like you truly know them.
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Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.