From the course: Marketing Analytics: Setting and Measuring KPIs
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Creating dashboards and KPI alignment - Google Analytics Tutorial
From the course: Marketing Analytics: Setting and Measuring KPIs
Creating dashboards and KPI alignment
- [Instructor] Every business is different and every manager thinks different KPIs are important so you'll want to learn how to set up your own custom dashboards. When you log in to Google Analytics, go to the customization section here, then click dashboards, then click create. Let's take a look at the starter dashboard, although you can create a blank canvas too. Let's give our dashboard a name, then click create. What we're seeing here is a few different widgets that Google provides for the starter dashboard. New users over time, users over time, sessions by browser, and sessions by country. Each one of these widgets can be edited. So if you click the pencil icon, then you can go through and change the format. You have the title, can also change this to a real-time widget but within the standard widgets you have metrics, timelines, geomaps, tables, pie charts, and bar charts. If you would like to change the…
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