Join Dayna Rothman for an in-depth discussion in this video Creating buyer personas, part of Content Marketing: Staying Relevant.
- Before you can actually start…creating relevant content, you must create…your buyer personas and your buyer journeys.…The key to relevant content is knowing your audience.…Creating buyer personas and buyer journeys…helps you get there.…Most companies have many different…types of buyers, and these are called your personas,…and each one of these personas…will have their own buying journey:…their own steps that they take…to get from A to B when they're making a purchase.…In order for your content to be relevant and effective,…it must speak to your buyer personas and their journeys.…
Buyer personas will help you choose…what kind of content to create, target the right topics…that your buyers care about, and they also help…set the tone and the voice for your content assets.…If you're not creating buyer personas,…then you're most likely not creating content…that you know is relevant to the…individual personalities of your buyers.…Buyer journeys help you know what content…to create for each buying stage, and then…know where your buyers consume your content…
Watch this course to learn how to keep your content marketing efforts current. Find out how to stay on top of trends, craft personalized content, and create a lasting relationship with your customers. Content marketing expert Dayna Rothman also reveals the secrets to connecting with customers one-on-one—so they feel like you truly know them.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.