Create views

- [Narrator] Before you get too much further…into Google Analytics, I want to walk you through…how to review and set up your views.…Your first goal after creating…a new analytics account is to add an additional view.…You see, it's a best practice to make the first view…for a property a master view.…You want to leave this view untouched.…This way, you'll have a view for the property…that contains all of the historical data,…since tracking began, with no exclusions.…Think of it like your data backup.…You may apply a view that you later realize…is limiting your visibility, you can go back…and review the unfiltered data to gain…a better understanding of what's going on.…

I recommend setting your views…so that you have your master view,…then a default view that tracks the entire site…with some filtering applied and then any views…to track a particular objective.…Say, just looking at your blog,…your ecommerce site or even tracking visitors…by their location.…Keep in mind that once you apply a filter…to a view, it's permanent.…