Join Corey Koberg for an in-depth discussion in this video Create custom segments, part of Advanced Google Analytics.
- [Voiceover] We demonstrated the general concept…of Advanced Segments in the last video,…how we can take all the reports in Google Analytics…and populate them with only data…from the segments of the population we wanted,…such as those folks who entered the site via organic search.…But we selected from a handful of these Systems Segments…that were predefined.…But honestly, this is probably less than 10% of the analysis…power of Advanced Segments.…These assume that we already know every question…that we want to ask and every group that we want to analyze,…which of course is not true at all.…Now, in this video we'll take it up one notch…and look at the real power of Advanced Segments.…
Which is the ability to create a custom segment via the…Segment Builder, that will answer your specific question.…Now of course the best way to learn this is by example,…so let's go ahead and dig in.…We'll go here to the Advanced Segment interface,…and instead of using one of these predefined system…ones here, we're gonna go ahead and click on…
Learn how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. Corey shows how to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. He also covers debugging and troubleshooting techniques that allow you to fix Google Analytics issues from under the hood, and he reviews the major segmentation and analysis pitfalls to avoid.
Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see those tutorials for more information.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Setting up a Google Analytics account for multiple users
- Working with the WordPress CMS plugin
- Using custom and advanced filters
- Debugging and troubleshooting Google Analytics
- Using the advanced Tag Assistant
- Setting up advanced segments: custom, user, and sequenced
- Avoiding segmentation pitfalls
- Generating better reports and insights from Google Analytics
- Importing custom data