Join Corey Koberg for an in-depth discussion in this video Create a custom report in under a minute, part of Advanced Google Analytics.
- [Voiceover] Despite the fact that there are…almost 200 built-in precanned reports,…there's simply no way that Google's engineers…can guess ahead of time every single combination…of dimensions, variables and drill-downs…that you might want to see in a report…to answer your specific questions.…For that, we have Custom Reports where you can…create any combination of dimensions…and metrics you want to see.…Now, for sure you can come here…to this Customization Area,…click on New Custom Report.…Come down here you've got all your options here.…Your Explorer, Flat Table, Maps.…You can create different metrics groups.…You come here to add a metric.…
All our standard metrics are available here.…You want to look at Bounce Rate, it's there.…You want to look at Revenue, it's all here.…All kinds of different ones.…In fact, there's much more here than we see…in our normal reports.…Similarly, if you want to have dimensions,…we have all the dimensions available…to us here.…We have Country.…We have Count of Sessions.…We can look at all the ones related to Advertising,…
Learn how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. Corey shows how to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. He also covers debugging and troubleshooting techniques that allow you to fix Google Analytics issues from under the hood, and he reviews the major segmentation and analysis pitfalls to avoid.
Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see those tutorials for more information.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Setting up a Google Analytics account for multiple users
- Working with the WordPress CMS plugin
- Using custom and advanced filters
- Debugging and troubleshooting Google Analytics
- Using the advanced Tag Assistant
- Setting up advanced segments: custom, user, and sequenced
- Avoiding segmentation pitfalls
- Generating better reports and insights from Google Analytics
- Importing custom data